• About

    A strategist with a robust record that stretches across creative development, cross-channel planning, persona-based marketing, behavioral insights and native content. Worked alongside such clients as BMW, Dove, Energizer, Expedia, Huawei, Nissan, Singapore Airlines, Visa, Walt Disney Studios and WWF. Previous career stops include Microsoft, YTL and TBWA. Currently the Head of Strategy at Dentsu X Singapore.

  • Key Skills  &  Areas of Expertise

    Creative Strategy & Planning

    Crafting informed narratives and building measurable value for brands through the innovative use of new and traditional media.

    Persona-Based Marketing

    The design of buyer journeys and multichannel marketing ecosystems based on key audience archetypes, defined by their behaviors and business value.

    Persuasive Experience Design

    Enhancing the effectiveness and efficiency of digital channels and touch points through behavioral insights and modeling.

    Business Development for Media

    Developing long-term value for media organisations through audience discovery, market validation, the establishing of new strategic partnerships and channel development.

    Content Development & Production

    The crafting and management of editorial, interactive and rich-media content, as well as its delivery across new and traditional media channels. The development and management of a print, broadcast, or new media property, its resources, workflows, and standards.

    Technical Skills

    Adobe Photoshop • Adobe Illustrator • Adobe InDesign • Adobe Premiere Pro • Adobe Audition • Apple Final Cut Pro • Apple Aperture • ComScore Media Metrix • Google Analytics • Omniture SiteCatalyst • Social Analytics & Reporting • Social Listening • Microsoft Office: Word, Excel, Powerpoint • QuarkXpress • Web Programming: HTML, CSS, PHP.